Stacks

// NO SECRET SAUCE, JUST REAL TOOLS

// NO SECRET SAUCE, JUST REAL TOOLS

// NO SECRET SAUCE, JUST REAL TOOLS

// NO SECRET SAUCE, JUST REAL TOOLS

The Apps, Programs, and Tech That Power Our Work

Design Tools

My main canvas for visual design. Layout, UI logic, full page campaigns. Figma is the backbone. Everything else helps me move fast and ship brand ready assets when needed.

Figma

My main battlefield. Systems, layouts, and the real work.

Figma

My main battlefield. Systems, layouts, and the real work.

Figma

My main battlefield. Systems, layouts, and the real work.

Figma

My main battlefield. Systems, layouts, and the real work.

Canva

Quick assets for delivery when needed. Not my daily driver.

Canva

Quick assets for delivery when needed. Not my daily driver.

Canva

Quick assets for delivery when needed. Not my daily driver.

Canva

Quick assets for delivery when needed. Not my daily driver.

Affinity

New tool I’m learning. Slowly replacing Adobe for most jobs.

Affinity

New tool I’m learning. Slowly replacing Adobe for most jobs.

Affinity

New tool I’m learning. Slowly replacing Adobe for most jobs.

Affinity

New tool I’m learning. Slowly replacing Adobe for most jobs.

Adobe Photoshop

For polishing and last mile fixes. Also my reliable backup.

Adobe Photoshop

For polishing and last mile fixes. Also my reliable backup.

Adobe Photoshop

For polishing and last mile fixes. Also my reliable backup.

Adobe Photoshop

For polishing and last mile fixes. Also my reliable backup.

Adobe Illustrator

Vectors, logos, and clean shapes when the job calls for it.

Adobe Illustrator

Vectors, logos, and clean shapes when the job calls for it.

Adobe Illustrator

Vectors, logos, and clean shapes when the job calls for it.

Adobe Illustrator

Vectors, logos, and clean shapes when the job calls for it.

Adobe InDesign

For anything with pages. Layout heavy, print ready, no chaos.

Adobe InDesign

For anything with pages. Layout heavy, print ready, no chaos.

Adobe InDesign

For anything with pages. Layout heavy, print ready, no chaos.

Adobe InDesign

For anything with pages. Layout heavy, print ready, no chaos.

Web Builds and Funnels

My go to stack for websites, landing pages, and funnels. Pick the right tool, build it clean, ship it fast.

Framer

Fast, lightweight sites and landing pages, with smooth interactions and easy updates.

Framer

Fast, lightweight sites and landing pages, with smooth interactions and easy updates.

Framer

Fast, lightweight sites and landing pages, with smooth interactions and easy updates.

Framer

Fast, lightweight sites and landing pages, with smooth interactions and easy updates.

Webflow

More control and structure for custom layouts, responsive builds, and cleaner scaling.

Webflow

More control and structure for custom layouts, responsive builds, and cleaner scaling.

Webflow

More control and structure for custom layouts, responsive builds, and cleaner scaling.

Webflow

More control and structure for custom layouts, responsive builds, and cleaner scaling.

Wix Studio

Quick builds with solid polish, great for simple sites that still need to look sharp.

Wix Studio

Quick builds with solid polish, great for simple sites that still need to look sharp.

Wix Studio

Quick builds with solid polish, great for simple sites that still need to look sharp.

Wix Studio

Quick builds with solid polish, great for simple sites that still need to look sharp.

ClickFunnels

Straightforward funnels for lead capture, upsells, and checkout flows that convert.

ClickFunnels

Straightforward funnels for lead capture, upsells, and checkout flows that convert.

ClickFunnels

Straightforward funnels for lead capture, upsells, and checkout flows that convert.

ClickFunnels

Straightforward funnels for lead capture, upsells, and checkout flows that convert.

Go High Level

All in one funnel stack, plus automations, CRM, and follow ups that keep leads moving.

Go High Level

All in one funnel stack, plus automations, CRM, and follow ups that keep leads moving.

Go High Level

All in one funnel stack, plus automations, CRM, and follow ups that keep leads moving.

Go High Level

All in one funnel stack, plus automations, CRM, and follow ups that keep leads moving.

Systeme

Lean funnels and simple automations, good when you want speed and less setup.

Systeme

Lean funnels and simple automations, good when you want speed and less setup.

Systeme

Lean funnels and simple automations, good when you want speed and less setup.

Systeme

Lean funnels and simple automations, good when you want speed and less setup.

Market Insight & Research

Before I touch design, I do the homework. Study the brand, positioning, market, competitors, customer behavior, and the little clues that explain why people hesitate. This is the stack that helps me get the story straight.

UserTesting

Real user sessions that show what people do, not what they say.

UserTesting

Real user sessions that show what people do, not what they say.

UserTesting

Real user sessions that show what people do, not what they say.

UserTesting

Real user sessions that show what people do, not what they say.

Semrush

SEO and competitor intel, good for spotting demand and gaps.

Semrush

SEO and competitor intel, good for spotting demand and gaps.

Semrush

SEO and competitor intel, good for spotting demand and gaps.

Semrush

SEO and competitor intel, good for spotting demand and gaps.

SimilarWeb

Traffic and channel signals to see where attention actually comes from.

SimilarWeb

Traffic and channel signals to see where attention actually comes from.

SimilarWeb

Traffic and channel signals to see where attention actually comes from.

SimilarWeb

Traffic and channel signals to see where attention actually comes from.

PickFu

Quick preference tests when you need answers without endless opinions.

PickFu

Quick preference tests when you need answers without endless opinions.

PickFu

Quick preference tests when you need answers without endless opinions.

PickFu

Quick preference tests when you need answers without endless opinions.

Statista

Credible stats and reports for market context and positioning.

Statista

Credible stats and reports for market context and positioning.

Statista

Credible stats and reports for market context and positioning.

Statista

Credible stats and reports for market context and positioning.

Google Analytics

Behavior data that shows where people drop, click, or get stuck.

Google Analytics

Behavior data that shows where people drop, click, or get stuck.

Google Analytics

Behavior data that shows where people drop, click, or get stuck.

Google Analytics

Behavior data that shows where people drop, click, or get stuck.

Perplexity

Fast research and source hunting when I’m mapping a space.

Perplexity

Fast research and source hunting when I’m mapping a space.

Perplexity

Fast research and source hunting when I’m mapping a space.

Perplexity

Fast research and source hunting when I’m mapping a space.

ChatGPT

Brainstorming, rewriting, and stress testing ideas before they go live.

ChatGPT

Brainstorming, rewriting, and stress testing ideas before they go live.

ChatGPT

Brainstorming, rewriting, and stress testing ideas before they go live.

ChatGPT

Brainstorming, rewriting, and stress testing ideas before they go live.

AI Visuals & Creative Direction Support

These tools help me sketch ideas, test styles, and lock a direction fast. Think rough comps and visual “what ifs” so we don’t waste weeks building the wrong thing.

ComfyUI

Node based workflows for deep control, repeatable pipelines, and very specific visual looks.

ComfyUI

Node based workflows for deep control, repeatable pipelines, and very specific visual looks.

ComfyUI

Node based workflows for deep control, repeatable pipelines, and very specific visual looks.

ComfyUI

Node based workflows for deep control, repeatable pipelines, and very specific visual looks.

Adobe Firefly

Fast image generation and editing inside the Adobe ecosystem, handy for quick variations and fixes.

Adobe Firefly

Fast image generation and editing inside the Adobe ecosystem, handy for quick variations and fixes.

Adobe Firefly

Fast image generation and editing inside the Adobe ecosystem, handy for quick variations and fixes.

Adobe Firefly

Fast image generation and editing inside the Adobe ecosystem, handy for quick variations and fixes.

Loveart

A quick playground for concept sketches and style experiments when we’re exploring.

Loveart

A quick playground for concept sketches and style experiments when we’re exploring.

Loveart

A quick playground for concept sketches and style experiments when we’re exploring.

Loveart

A quick playground for concept sketches and style experiments when we’re exploring.

Black Forest Labs (FLUX)

High fidelity image generation with strong realism and flexible control for style and detail.

Black Forest Labs (FLUX)

High fidelity image generation with strong realism and flexible control for style and detail.

Black Forest Labs (FLUX)

High fidelity image generation with strong realism and flexible control for style and detail.

Black Forest Labs (FLUX)

High fidelity image generation with strong realism and flexible control for style and detail.

Midjourney

Great for bold style exploration and quick concept directions when we need options fast.

Midjourney

Great for bold style exploration and quick concept directions when we need options fast.

Midjourney

Great for bold style exploration and quick concept directions when we need options fast.

Midjourney

Great for bold style exploration and quick concept directions when we need options fast.

Google Gemini (Nano Banana)

Quick image generation and edits when we need speed, iteration, and clean variations.

Google Gemini (Nano Banana)

Quick image generation and edits when we need speed, iteration, and clean variations.

Google Gemini (Nano Banana)

Quick image generation and edits when we need speed, iteration, and clean variations.

Google Gemini (Nano Banana)

Quick image generation and edits when we need speed, iteration, and clean variations.

Krea

Speedy iterations, visual remixing, and direction finding when the vibe needs testing.

Krea

Speedy iterations, visual remixing, and direction finding when the vibe needs testing.

Krea

Speedy iterations, visual remixing, and direction finding when the vibe needs testing.

Krea

Speedy iterations, visual remixing, and direction finding when the vibe needs testing.

Recraft

Clean vector style assets and brand friendly graphics when consistency matters.

Recraft

Clean vector style assets and brand friendly graphics when consistency matters.

Recraft

Clean vector style assets and brand friendly graphics when consistency matters.

Recraft

Clean vector style assets and brand friendly graphics when consistency matters.

Ideogram

Strong for typography in images, especially when text needs to look right.

Ideogram

Strong for typography in images, especially when text needs to look right.

Ideogram

Strong for typography in images, especially when text needs to look right.

Ideogram

Strong for typography in images, especially when text needs to look right.

Kittl

Quick typography layouts and poster style explorations for brand visuals.

Kittl

Quick typography layouts and poster style explorations for brand visuals.

Kittl

Quick typography layouts and poster style explorations for brand visuals.

Kittl

Quick typography layouts and poster style explorations for brand visuals.

Luma AI

Early motion direction and dynamic visual concepts, so you can “see” the idea move.

Luma AI

Early motion direction and dynamic visual concepts, so you can “see” the idea move.

Luma AI

Early motion direction and dynamic visual concepts, so you can “see” the idea move.

Luma AI

Early motion direction and dynamic visual concepts, so you can “see” the idea move.

Runway

Turns the direction into short motion comps and video drafts, so we don’t burn time on the wrong version.

Runway

Turns the direction into short motion comps and video drafts, so we don’t burn time on the wrong version.

Runway

Turns the direction into short motion comps and video drafts, so we don’t burn time on the wrong version.

Runway

Turns the direction into short motion comps and video drafts, so we don’t burn time on the wrong version.

Workflow Tools

The behind the scenes stuff that keeps projects moving and feedback sane. Less back and forth, more “cool, got it”. And yes, I’ll work with whatever tools your team already uses. No drama.

Notion

A shared project hub. Brief, timeline, updates, files, all in one place.

Notion

A shared project hub. Brief, timeline, updates, files, all in one place.

Notion

A shared project hub. Brief, timeline, updates, files, all in one place.

Notion

A shared project hub. Brief, timeline, updates, files, all in one place.

Zapier

Keeps the workflow stitched together. Forms, updates, notifications, the boring stuff.

Zapier

Keeps the workflow stitched together. Forms, updates, notifications, the boring stuff.

Zapier

Keeps the workflow stitched together. Forms, updates, notifications, the boring stuff.

Zapier

Keeps the workflow stitched together. Forms, updates, notifications, the boring stuff.

Airtable

Organized tracking for assets, versions, and workflows when things get busy.

Airtable

Organized tracking for assets, versions, and workflows when things get busy.

Airtable

Organized tracking for assets, versions, and workflows when things get busy.

Airtable

Organized tracking for assets, versions, and workflows when things get busy.

Loom

Quick screen recordings to explain decisions without a long thread.

Loom

Quick screen recordings to explain decisions without a long thread.

Loom

Quick screen recordings to explain decisions without a long thread.

Loom

Quick screen recordings to explain decisions without a long thread.

Softr

Simple client portals and lightweight dashboards when needed.

Softr

Simple client portals and lightweight dashboards when needed.

Softr

Simple client portals and lightweight dashboards when needed.

Softr

Simple client portals and lightweight dashboards when needed.