Challenges

Event brands have a curse. They get built fast, used hard, then vanish. PINNACLE still needed to feel premium and coherent on day one, guide people through dark rooms, and translate something invisible, sound, into a system people actually understand.

Solutions

• Built a waveform-rising mark that feels like “sound you can see”

• Kept typography quiet and readable for low-light environments and signage

• Set a palette that matches night rooms and warm analog moments

• Designed a clear wayfinding logic so visitors flow without staff babysitting

• Created ticketing, print pieces, and app screens that “archive” listens per room

• Defined motion and pattern rules so the identity can pulse when sound is present

Outcome

The event felt like a real museum brand, not “temporary graphics.” Visitors could navigate smoothly, the visuals carried the audio concept without over-explaining, and the system left behind memorable artifacts people actually kept.