Challenges

Most supplements scream “clinical” the second you look at them. Bloomio needed the opposite. Warm, modern, and calm. But still clear enough that a tired human can scan benefits in two seconds, trust what they’re buying, and pick the right SKU without playing guessing games. Plus, packaging had to scale across multiple formats without turning into a chaotic rainbow wall.

Solutions

• Built a modular layout grid that keeps every SKU consistent, even when the content changes

• Designed a rounded EN/CN wordmark that feels smart and friendly, not “lab report”

• Created a muted palette system that separates products quietly, without screaming for attention

• Tightened info hierarchy so the key benefit is always the first thing your eyes land on

• Set up a simple SKU architecture (labels, side panels, flavor or function cues) for future expansion

• Prepped print-ready packaging rules so the soft colors stay soft in real production, not muddy

Outcome

Bloomio landed a packaging system that feels more like daily self-care than emergency medicine. The lineup looks cohesive on shelf, readable in-hand, and easy to scale into new SKUs without redesigning the whole universe every time. Calm brand. Clear choices. Zero “pill pile” energy.